BRAND identity | graphic designbrand identity for villa development: maya estate
The brief
Maya Estate, a luxury villa development in Kuta Lombok, needed a brand identity design and sales & marketing brochure to support the launch of their new development.
At the time, there was no real brand in place, just a generic palm tree logo paired with text.
The ambition, however, was far more considered.
They needed a brand that felt premium, distinctive and aligned with the quality of the villas they were creating.
The problem
The existing logo was built around a clip-art style palm tree.
While this might feel like an obvious choice for a tropical development, it creates a bigger issue:
palm tree logos are widely overused in property and hospitality
they lack originality and are difficult to trademark
and they don’t position a development as premium or memorable
For a high-end villa development, this meant the brand risked blending in, rather than standing out in a competitive market.
the solution
I approached this as a full brand identity design project, creating a distinctive and ownable visual system that could carry through into the sales and marketing brochure design.
A unique, ownable brand mark
Rather than relying on clichés, we developed a custom symbol by repeating the “M” of Maya to form a sun shape.
A subtle reference to the tropical setting, but executed in a way that feels elevated, original and instantly recognisable.
A refined logo suite
A full set of logo variations and submarks, designed for flexibility across print, digital and property marketing materials.
A calming, considered colour palette
Neutral, contemporary tones paired with an earthy accent, reflecting both the natural landscape of Lombok and the luxury positioning of the development.
A contemporary typography system
Clean, modern type choices that reinforce clarity, sophistication and ease of reading across brochure layouts and digital applications.
Sales & marketing brochure design
The brand identity was then applied to a high-end brochure, designed to showcase the development, communicate the vision and support sales conversations with potential buyers.
the outcome
The result is a cohesive brand identity and marketing system that positions Maya Estate as a premium, design-led development.
Instead of relying on overused visuals, the brand now:
stands out in a crowded luxury property market
feels distinctive, memorable and ownable
supports high-end marketing through a considered brochure design
and creates a strong foundation for future digital touchpoints, including a website.
