Squarespace web design
Your website should reflect where your business is now, not where it was when you first put something together.
I offer three website packages, depending on what your business needs next.
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The Essential Site
A clear, professional online home
The Essential Site is for creative founders who need a calm, well-structured website that explains what they do, who it’s for, and how to work with them.
It’s ideal if
✔ you’ve outgrown DIY
✔ feel unsure about what’s currently live
✔ want a professional presence without overcomplicating things.
This stage gives you clarity and confidence, a website that feels credible, easy to manage, and ready to support your business properly.
Good to know
This package is designed for brochure-style websites. It doesn’t include ecommerce or advanced functionality. -
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The Aligned Site
For when your website no longer matches your business
The Aligned Site is for growing creative businesses whose website hasn’t kept pace with how their work, services, or audience have evolved.
Often at this stage, clients feel:
✔ their services have changed but the website hasn’t
✔ overwhelmed by the backend or unsure how to update it
✔ invisible in Google searches
✔ stuck with a site that no longer reflects the quality of their work
This stage brings everything back into alignment, your messaging, structure, visibility, and usability, so your website reflects where your business is now and feels manageable again.
The result is a site you can understand, update, and trust to do its job.
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The Conversion Site
A website that works harder for your business
The Conversion Site is for established creative founders who already have traffic (often 2,000+ visits a month), but want their website to convert more effectively.
At this stage, the problem isn’t visibility, it’s decision-making.
Clients choosing this package often want:
✔ better quality enquiries
✔ less time spent explaining what they do
✔ a website that filters and qualifies, not just attracts
This stage focuses on clarity, positioning, and flow, helping the right people understand your value and take the next step with confidence.
The outcome is a website that actively supports growth and reduces friction, rather than adding to it.
How brand and web work together.
The strongest websites are built on clear brand foundations.
Many clients choose to develop their brand identity alongside their website, so the structure, language, and visuals are aligned from the start.
What working together looks like
Every website project starts with a clear plan. Whether you’re launching something new or refreshing what you already have, here’s how we get there, step by step.
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We start by getting to know your business. Through a brand or website audit, we identify what’s working, what’s not, and what’s needed to reach your goals. This stage helps define your vision, audience, and key objectives before we move into design.
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Together we’ll plan the structure of your site, mapping out pages, content and navigation so everything feels clear and easy to use. You’ll receive a site map that shows how visitors will move through your site and what content we’ll need for each section.
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Once the plan’s in place, I’ll create design mock-ups for key pages using your branding, imagery, and copy (or placeholders if we’re still refining).
This stage helps you visualise how everything will come together before we start building.
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Once the copy and imagery are ready, I’ll make sure everything is web-ready. Although I’m not a copywriter, I’ll help ensure your words are optimised for SEO and AIO (AI Overview) so your site has the best chance of being found and understood by real people and search engines alike.
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Your site is then built in Squarespace, bringing all the planning and design together into a fully functional, easy-to-manage website.
You’ll be kept in the loop at every stage, with regular check-ins and sign-offs, so the final result feels exactly right for your business.
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When your site is ready to launch, I’ll guide you through how it all works. You’ll receive step-by-step PDF guides and optional in-person or online training to help you manage updates with confidence. Not quite ready to let go? We can set up a monthly maintenance package for ongoing support and peace of mind.
Creative work still has to work as a business.
If you’re building a creative business and want your brand and website to support it properly, the best place to start is a conversation.