BRAND identity | WEB DESIGNbrand identity & CUSTOM squarespAce website for Therapists: Hay wellbeing
The brief
HAY needed a brand identity design that felt calm, contemporary and welcoming. Something that reflected the way they support their clients, not just visually, but in how the brand communicates at every touchpoint.
The challenge wasn’t just to “design a logo”.
It was to create a clear, consistent visual identity that could support the business as it grew across multiple platforms, from social media to a future Squarespace website.
The solution
We approached this as a full brand identity design project, focusing on building a flexible, scalable system rather than a single asset.
A considered logo suite
A primary logo, supporting variations and a submark, designed to work seamlessly across digital and print, from social icons to website headers.
A calm, intentional colour palette
Soft, soothing tones chosen to reflect warmth, trust and approachability, key emotional cues for HAY’s audience.
A clear typography system
Professional but accessible type choices that balance credibility with warmth, ensuring readability across web, social and print.
Brand patterns and visual elements
Subtle, distinctive design details that add depth and recognisability, used across social media, marketing materials and website backgrounds.
Branded touchpoints
From stationery and signage to packaging, every interaction was considered to ensure a consistent and memorable experience.
the outcome
The result is a cohesive visual identity that gives HAY a strong, confident foundation.
Not just a logo, but a brand system that:
creates consistency across every platform
builds trust through clarity and professionalism
supports future growth, including a Squarespace website build
and helps the business show up with confidence, wherever it’s seen
why this matters
A strong brand identity design isn’t about aesthetics alone.
It’s what allows your business to:
be recognised instantly
communicate clearly to the right audience
and create a consistent experience across your website, social media and marketing
Because when your brand is clear, cohesive and aligned, everything else works harder, from visibility in search to converting the right clients.
