Should I Sell on Squarespace? What You Need to Know Before You Start
Most people assume that setting up an online shop is the hard part. With Squarespace, it isn’t. You can add a product, connect a payment method, and technically be “open” in a matter of hours.
But selling successfully? That’s a different conversation. Because the real question isn’t can you sell on Squarespace, it’s are you set up to sell well.
This guide breaks down what you actually need to think about before you start.
Is Squarespace a good platform for selling?
For many creative founders, yes.
Squarespace works particularly well if you are:
selling a curated range of products (not thousands of SKUs)
offering a mixture of services, workshops, or digital products
looking for a design-led website with built-in ecommerce
wanting something you can manage yourself without ongoing dev support
Where it can fall down is:
very large inventories
complex logistics or warehouse systems
advanced custom checkout flows
For most small to mid-sized creative businesses, it’s more than enough.
What’s changed recently: Squarespace is catching up
One of the biggest shifts over the past year is how much Squarespace has listened to its Circle partners. For a long time, product pages were one of its weaker areas. They worked, but they felt restrictive. That’s changed in 2026.
A smoother buying experience
There’s now an “added to cart” pop-up, which sounds like a small detail but makes a big difference.
When someone adds a product:
they get instant confirmation it’s in their basket
they can keep browsing
or go straight to checkout
It removes that moment of hesitation where someone wonders if their action actually worked. And those small moments are often what impact conversion.
More control over your product pages
Previously, the additional information section on product pages felt clunky and limited. Now, with Fluid Engine, you can properly build this space. You’re no longer restricted to basic text fields.
You can now add:
testimonials to build trust
product or behind-the-scenes videos
FAQs to handle queries
imagery that shows detail or scale
any content block you’d normally use across your site
Which means your product page stops being just a transaction point…
…and becomes a considered sales page.
Why this matters
Selling online isn’t just about listing a product. It’s about helping someone feel confident enough to buy.
These updates allow you to:
tell a clearer story
answer questions before they’re asked
guide someone more naturally towards a decision
Squarespace used to be seen as “simple but limited” for ecommerce. It’s now moving into a space where the design is strong and the selling experience is catching up.
This following list is what you should consider before you set up your Squarespace shop.
1. Stock & availability: know what you’re actually selling
Before you upload a single product, you need clarity on what you’re offering.
If you’re selling physical products:
Where is your stock stored? (home, studio, fulfilment partner)
How are you tracking inventory?
What happens when something sells out?
Squarespace includes stock tracking, helping you avoid selling what you don’t have.
If you’re selling services:
your “stock” is your time
your availability needs to be clear
overbooking becomes your biggest risk
2. Fulfilment & delivery: how does it actually get to someone?
This is where things can quickly become overwhelming if you haven’t thought it through.
You need to decide:
where you ship to (UK only, Europe, worldwide)
how you price delivery (flat rate, weight-based, free over a threshold)
how long it takes (and being honest about it)
You also need to factor in:
packaging costs
time spent packing orders
potential import taxes if selling internationally
3. Payments: make it easy to buy
This sounds obvious, but it’s often overlooked.
Squarespace integrates with:
Stripe (your main payment processor)
PayPal (optional but widely used)
Apple Pay and Klarna for faster or flexible checkout
Also:
set up a dedicated business bank account
keep finances clean from the start
Make sure you check out the fees associated with each platform and build this into your pricing.
4. Discounts & offers: how will you attract and retain customers?
You don’t need constant sales. But you do need a reason for someone to buy now.
Think about:
launch offers or introductory discounts
free shipping thresholds
loyalty or “thank you” codes for repeat customers
seasonal campaigns (Christmas, launches, events)
Squarespace also allows you to collect emails and send campaigns directly
Don’t overlook the customers you already have
Gaining new customers is always going to be harder than communicating with the ones who have already bought from you.
They already:
trust you
understand your product
have experienced what you offer
Which makes them far more likely to buy again. This is where your email newsletter becomes powerful.
You’re not speaking to a cold audience.
You’re speaking to people who have already said yes once.
So instead of constantly chasing new attention, you can:
reintroduce products in a new way
highlight seasonal uses (for themselves, a gift, a repeat purchase)
reward loyalty with early access or exclusive offers
Because if someone has already bought from you…Why wouldn’t they do it again?
5. Policies & legal: clarity builds trust
This is the part people avoid, but it matters a lot.
You need:
a privacy policy (what data you collect and why)
terms and conditions (how purchases work)
a clear returns and refunds policy
For example:
do you accept returns within 14 days?
who pays postage?
are sale items refundable?
Squarespace provides templates, but they need tailoring to your business Clear policies reduce emails, complaints, and hesitation.
6. Customer experience: this is where your brand shows up
This is where good businesses stand out.
You need to define:
how quickly you respond to enquiries
how people can contact you (email, phone, forms)
when you’re available
Even as a one-person business, boundaries matter.
Something as simple as:
“We reply within 2 working days”
…creates reassurance.
Tone matters too. Clear, human communication will carry you through most issues
Want a second pair of eyes?
If you’re thinking about selling on Squarespace, or already are but it’s not quite working, why don’t you book a free brainstorm call.
