the brief: The brief was to move Bell Financial Planning away from a standard template website, the same model used by many other local firms, and create a custom Squarespace website that reflected their brand and helped them stand out in a competitive market.

The solution:

Building on Bell Financial Planning’s strong brand foundations, the goal was to bring their professionalism and personality to life online. I introduced a refined colour palette with a pop of emerald green, a fresh, confident accent used throughout the site for key call-to-actions.

To help visitors quickly understand their services, I designed a custom suite of icons and guided the team through a branded photoshoot. This gave them a library of authentic, professional imagery that felt warm, approachable and distinctly them. Carefully selected stock visuals were added to complement this, maintaining consistency across every page.

Finally, I crafted SEO-focused website copy tailored to how customers actually search for financial advice online, helping Bell Financial Planning not only look the part but also perform better in search results.