the brief: to craft a visual identity that feels calm, contemporary and welcoming- just like the support HAY provides to its clients.

A strong brand identity isn’t just about a beautiful logo, it’s about creating a consistent concept across every touchpoint.

The solution:

• Main logo with variations and submark for flexibility across different platforms.

• Soothing colour palette to reflect the brands warmth and trustworthiness.

• Typography system that is both professional and approachable.

• Brand patterns, those subtle design details and elements that add depth and difference to social media posts, website backgrounds and business stationery.

• Branded stationery, signage & Packaging ensuring every interaction with HAY feels cohesive and is memorable.

• Why does all this matter? Because launching a business across multiple platforms requires brand consistency. From social media to business cards, every piece of your brand should tell the same story and create a lasting impression.